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Classified Ads Buy & Sell App – App UX Design
The problem
Users may struggle to find the items they want to buy or sell, either because the app’s search functionality is not intuitive or because there is a lack of items in certain categories.
The goal
create a user-centered design that meets the needs of the target audience and enhances their overall experience of buying and selling items through the platform.
Samiru Design as the UX designer
Responsibilities:
user research, wireframing, prototyping, etc.
User research
As a UX designer, conducting user research is an essential part of creating a successful AdPub.lk Classified app. Through user research, we can gain insights into the needs, behaviors, and pain points of our target audience, which helps us design solutions that meet their specific needs and improve the overall user experience of the app.
User research: pain points
Difficulty finding what they are looking for
Users may find it difficult to search for items they want to buy or sell, either because the search function is not user-friendly or because the app does not have enough categories to filter by.
Lack of trust in the platform
Users may not trust the authenticity of the items being sold, or the reliability of the buyers and sellers. This may prevent them from using the app or making a purchase.
Inadequate payment options
Users may not be comfortable using the payment options available on the app, or they may find that the options are limited or inconvenient.
Poor customer support
Users may need assistance with using the app, or they may encounter technical issues that need to be resolved. If the app does not have adequate customer support, users may feel frustrated and discouraged from using the app in the future.
Persona: Sanjaya
Problem statement: Sanjaya is a tech-savvy IT professional who need simple but Trustworthy marketplace to buy and sell because there he can find buyers and sell tech gadgets efficiently and quickly.
Persona: Priya
Problem statement: Priya, is a homemaker who need a user-friendly platform because she need buy product eaily
User journey map
Sanjaya user journey map shows steps that he takes to achieve his goals, and to identify any pain points or areas for improvement in the overall experience, so that we can create a more seamless and enjoyable experience for the user.
Paper wireframes
Use simple approach to ad browsing and publishing
Low-fidelity prototype
The low-fidelity prototype connected the primary user flow of buy and selling products, so the prototype could be used in a usability study with users,
Usability study: findings
We conducted tests with four different participants to assess the user experience of AdPub.lk, a classified app. Through these studies, we identified several patterns and themes, leading to actionable insights that can improve the app’s usability and overall user experience. The findings suggest that there are certain areas where the app can be improved to better meet the needs of its users.
01
Navigation and filtering were challenging for some users.
02
Users found it difficult to distinguish between ads and search results.
03
The map feature was not intuitive and could benefit from improvement.
04
Need to see all user published ads
05
Chat should show product status
06
Need related ads in single ad page
hi-fi prototype
Refining the design
Option to see current ad status during the chat
Add related ad underneath the single ad view.
High-fidelity prototype
View the AdPub.lk Classified app
Accessibility considerations
01
Adpub.lk classified app UX design has incorporated accessible design practices, such as providing alternative text descriptions for images and ensuring adequate color contrast for users with visual impairments.
02
The design team has also made efforts to ensure that the app is compatible with assistive technologies, such as screen readers and keyboard navigation.
03
Additionally, the app’s font size and spacing has been optimized for readability, and clear labels have been used to aid users with cognitive or language barriers.
Takeaways
Impact
The impact of our UX designs for Adpub.lk classified app has been positive, with users reporting an improved experience in finding and posting classified ads. One study participant remarked, “I found the app much easier to navigate and it saved me a lot of time compared to other classified apps I’ve used before.” Our goal is to continue to iterate and improve the app’s usability for all users.
What I learned
Through the Adpub.lk classified app project, I have learned the importance of conducting extensive research to understand the needs and behaviors of diverse user groups. I have also gained valuable insights into the design process, including the importance of accessibility considerations and the iterative nature of design.
Next steps
01
My next step would be to prioritize the identified usability issues and work on redesigning the app’s interface to ensure a seamless user experience, while also ensuring accessibility and inclusivity for all users.
02
I would also conduct further user research to understand the needs and pain points of the target audience, and incorporate their feedback into the design process to create a product that meets their needs and expectations.
03
In addition, I would work on developing a style guide and design system for the app to maintain consistency and ensure a cohesive user interface across all features and functions of the app.
Thank you for your interest in Adpub.lk classified app UX design. Please feel free to contact me with any questions.
© Samiru Samarakoon
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